Functional Profiles

We were brought in by the Aquafina team at Pepsico to find a way to humanise Aquafina’s new propositions which were: Low-sodium, Purification process, New design.

In order to humanise the above propositions, we got in touch with local inspiring talents such as the Saudi explorer Raha Moharrak, experimental Emirati Chef B & Emirati Artist Humaid Mansour.


Full profile pieces below: